DESIGN : ETHOS & PROCESS
Collaborating directly with clients to create effective branding, print & digital campaigns for companies large and small.
I work with clients in a range of industries globally, and pride on producing the highest quality work. Having lived in 5 countries over the last 2 decades, I have gained invaluable insights into cultural values and perspectives. From complete brand identities, brand strategy to packaging, illustration, and website design, I am here for all your design & strategy needs. I always look forward to bringing an inspired design aesthetic to brands, with a focus on creating compelling visual identities, quality user experience, reimagining problems and solutions. The quote below sums up my design philosophy:
Design creates Culture. Culture shapes Values.
Values determine the Future.
- Robert L.Peters
I steer projects from conception to execution, and when the scope of work requires little more juice, I have an awesome tribe of kickass freelancers to tap into.
A lil more about me!
Anjali has more than 19 years of branding experience working with international agencies in Dubai agency namely, Ogilvy MeMac, The Partnership(Dubai), HMM (multimedia house in Dubai), to name a few. She’s live & worked in both Dubai, UAE, USA, India and Singapore with brands such as Mashreq Bank, YSL, Leo Mattel, S*uce, Hunter Foods and more.
She started out her career in advertising, but soon realized her true love was the branding side of design. Anjali recently moved to Vancouver, Canada, after 8.5 years in Singapore with her family. Having worked across continents, she comfortably works with multilingual projects - Arabic, Spanish, English & Hindi.
She loves all things design - fashion, interiors, architecture, illustration, photography and more. And yes movies & food - eating & cooking both!