MY STORY & PROCESS
With agency and client experiences across a range of industries including fashion, FMCGs, hospitality, F&B, luxury and publishing, I have had the opportunity to work with brands such as Leo Mattel, Gargash Insurance, Sauce, Ogilvy & Mather, to name a few.
From complete brand identities, brand strategy to packaging, illustration, and website design, I am here for all your design & strategy needs. I always look forward to bringing an inspired design aesthetic to brands, with a focus on creating compelling visual identities, quality user experience, reimagining problems and solutions. The quote below sums up my design philosophy:
Design creates Culture. Culture shapes Values.
Values determine the Future.
- Robert L.Peters
I steer projects from conception to execution, and when the scope of work requires little more juice,
I have an awesome tribe of kickass freelancers to tap into. No project is too big or too small, lets talk today.
A lil more about me!
I grew up in multi cultural Dubai, UAE, a hustling-bustling melting pot of cultures, arts & aethetics. This was the start, for my love for all things design - fashion, interiors, architecture, illustration, photography and more.
I pursued my BFA at the American University of Dubai, with a concentration in Graphic Design. I have had the opportunity to work with some of the best practice agencies in Dubai agency namely, Ogilvy MeMac, The Partnership(Dubai), HMM (multimedia house in Dubai), to name a few. And worked with international & regional market leaders Mashreq Bank, YSL, Leo Mattel, S*uce, Hunter Foods and more.
I started out my career in advertising, but soon realized my true love was the branding side of design, and moved on from agency life to establish my own independent design practice in 2007. Since then I have lived in Dubai, UAE, USA, India and Singapore, travelling extensively in Asia, working across geographies, and comfortably working on multilingual projects - Arabic, Spanish, English & Hindi.
I recently moved to beautiful Vancouver, Canada, in 2020, with my family, after 8.5 years in Singapore.